Golf Channel Morning Drive: Inside Titleist Golf Ball Fitting

Join Golf Channel’s Matt Adams, as he visits Michael Rich to discuss Titleist’s approach to Golf Ball Fitting. Performance fitting, the last step in the golf ball process, is important for every golfer, regardless of ability, because the ball is the only piece of equipment that you use on every single shot of every single round you play. Making sure you’ve identified the right golf ball model for your particular game is the surest route to shooting lower scores and enjoying your golf to the fullest.